RON LU

Konami Gaming

Branding, Advertising, Print Design, Trade Show Graphics

Every year, Konami Gaming, Inc showcases their next big thing at the annual Global Gaming Expo (G2E) in Las Vegas. We were tasked to create a brand campaign that would show off their wide range of new products, while highlighting what Konami Gaming is known for: their engineering. We needed to remind casino owners that Konami offers games and systems that will bolster their casino floor.

With only the gaming machine photography provided, I developed the visual identity system for the rebrand. This includes large scale ads, booth graphics, digital and printed materials, and merch that had resulted in Konami Gaming's most successful G2E appearance yet.

Print matter