RON LU

Nintendo Switch

Art Direction, Performance Design

Nintendo wanted to leave last impressions and generate excitement for the latest games coming out for the Switch. Working with the motion design team, I art directed sets of paid media videos for single and multi-game properties. Concurrently, I designed paid media and banner ads that run alongside the video.

We were provided with guidelines and toolkits for each of the game properties. The main challenge was to fit the key art into the various container in the various sized videos and statics.

Nintendo Switch: Spring into Fun

The days are warming up and so is the action. This set of videos and statics showcase some games that are new for the season.