Walmart+ Week

Performance Designer, Art Direction

This is the membership’s annual big event. The year’s biggest savings are offered to members new and old. This could include one free express delivery or double (or even 5x) gas discounts at certain gas stations. We created full-funnel paid media content to drive awareness of the program, leading to membership signups.

Walmart+ Week 2024

The sun is out and so are the savings. 2024’s Walmart+ Week was kicking off the summer. Provided with the logo lockup, I sourced stock photography and footage inspired by outdoor textures—pool water, beach sand, and blue skies. I designed the hero creative across a range of formats for Meta and Google, then art directed the production team to develop the full portfolio of campaign assets.

Walmart+ Week 2025

For this year’s weeklong event, our team worked with photographer Meiko Takechi Arquillos for a bespoke set of images full of color, textures and style. Working from an established visual identity, I translated the brand into a cohesive suite of hero creative across Meta and Google, then art directed the production team to develop the full portfolio of campaign assets