Brand Design, Advertising

fresh&easy already had a good reputation of being a convenient alternative grocery store with healthier options. To reward it's customers, the Friends of fresh&easy program was created. We designed a loyalty card as the centerpiece of the campaign. The card was accompanied with an attached piece that best explained how the program worked.

Throughout the market, we created signage to encourage customers to get rewarded for something they already do: buy groceries.

Agency: Deutsch LA
Design Director: Jon Ritt
Assoc Design Director: Marius Gedagaudas
Designer: Ron Lu
Designer: Ritz Cayabyab
Copywriter: Tiffany Partnoff