RON LU

Yokohama Tire Company

Print Design

Having the opportunity to create for a brand you love, is always an honor. And these red stripes are a long time favorite.

With this in mind, I designed trade magazine ads and media content for Yokohama Tires that reflect its recognizable brand strength. The strategic use of the red stripes connects its racing heritage to the its full range of tires for every vehicle in every driving condition.