These are a couple of campaigns created for 7-Eleven’s social channels.

The first set was created in response to the sensitive situation that COVID-19 created. The stores aimed to be a sense of relief for people as they try to find normalcy while being sheltered-in-place. Paired with optimistic and humorous copy, the 7-Eleven stripes moves forward while reinforcing brand colors.

The second campaign featured a fun misdirection. At first glance. we see a generic ad with a model. The model then “takes a break” from their post by walking away and enjoying a 7-Eleven beverage.

Below that, a few examples of simple and fun animated social posts.

Agency: Deutsch LA
Client: 7-Eleven