Identity Design, Illustration, Packaging

Burger King's Kids Meal lacked a cohesive identity worldwide. In the United States, the toys were the branding. In Spain, there was a Diver King logo with cartoon kids. In Germany, there was a 3D kids meal box mascot.

To unite the brand, we created a group of cute characters and fun world for them to live in. The King Jr. Meal features the a crown character with a supporting cast of Burger King food item characters. The King Jr Meal is now a global program that bring fun into food packaging, crowns, party kits, games, and more.

With the characters created by a teammate, I brought everything else to life. This includes: creating various character poses, full backgrounds, kids meal packaging, and a full style guide with an asset toolkit.

Agency: Pitch
Role: Sr. Designer